Items where Author is "Lauw, Sun Hiong"

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Melvin, Melvin and Lauw, Sun Hiong (2025) Impact of Product Attractiveness and Techno-Entrepreneur through Brand Resonance: A Resource-Advantage Theory Approach. Mabis, 16 (1). pp. 44-48. ISSN 2775-8516

Andreas, Andreas and Lauw, Sun Hiong (2025) Effects of Customer Orientation and Service Innovation through Dynamic Marketing Capability: Resource-Based View & Dynamic Capability Theory Approach. MSDJ : Management Sustainable Development Journal, 7 (1). pp. 17-32. ISSN 2657-2036

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